DISCOVER
ELEGANCE
Welcome to our world of bespoke beauty and personalized elegance at Solitaire x Alex Armen. We believe that jewellery is not just an accessory, but a reflection of your unique style, personality, and story. That’s why we specialize in creating custom jewellery pieces that are as individual as you are.
Engagement Rings, Pendants, & More
At Solitaire x Alex Armen, we understand that off-the-shelf jewellery may only sometimes capture the essence of your special moments. That’s why we offer a personalized experience where you can work closely with artist and designer Alex Armen to bring your vision of the best custom jewellery in Toronto to life. Whether you’re looking for a unique diamond engagement ring, a custom necklace to commemorate a milestone, or a pair of gemstone earrings that perfectly match your style, we, as premium jewellers in Toronto, Canada, are here to turn your dreams into reality.
Our commitment to quality, creativity, and client satisfaction sets us apart. We bring ethically sourced diamonds, lab-grown diamonds, and vibrant gemstones to ensure that your custom jewellery in Toronto looks stunning and tells a meaningful story. Whether you prefer a classic design or a contemporary twist, our team is dedicated to bringing your vision to life with creativity and craftsmanship.
How we create
Design
Our designs begin with intention and finish with timeless appeal. Each piece is thoughtfully shaped to celebrate balance, proportion, and quiet beauty. We believe true elegance lies in simplicity, where every line and curve elevates the diamond's natural grace.
Gemstones and setting
We select each gemstone for its clarity, colour, and distinct character. The setting is crafted to enhance its brilliance while offering strength and security. Together, the stone and its placement create a refined statement that feels effortless and enduring.
Gold
We use only the finest gold, chosen for its richness, purity, and lasting beauty. Available in classic yellow, soft rose, or cool white tones, our gold is carefully finished to complement each design and harmonize the piece.
Design
Our designs begin with intention and finish with timeless appeal. Each piece is thoughtfully shaped to celebrate balance, proportion, and quiet beauty. We believe true elegance lies in simplicity, where every line and curve elevates the diamond's natural grace.
Gemstones and setting
We select each gemstone for its clarity, colour, and distinct character. The setting is crafted to enhance its brilliance while offering strength and security. Together, the stone and its placement create a refined statement that feels effortless and enduring.
Gold
We use only the finest gold, chosen for its richness, purity, and lasting beauty. Available in classic yellow, soft rose, or cool white tones, our gold is carefully finished to complement each design and harmonize the piece.
01 / Engagement Rings
02 / Earrings
03 / necklace
Design Your Dream Jewellery With Our Experts
Bring your dream jewellery to life, work directly with skilled artist Alex Armen. From initial idea to final polish, we meticulously craft custom jewellery in Toronto that resonates with your style, vision, and story.
A DESIGN STUDIO
Solitaire is a sanctuary for creativity, a space where ideas come to life and dreams are realized. .
Discover the artistry, passion, and elegance that define our design studio to create fine custom jewellery in Toronto with soul and substance. See Jewellery Designs.
Custom Jewelry
Experience timeless treasures tailored to be as unique as you are.
Offering a refined union between design and metalsmithing, your custom jewellery ideas are transformed into bespoke masterpieces, handcrafted to reflect your personal style.
AUTHENTIC
Blending the highest standards of quality and craftsmanship, Solitaire, the best Toronto custom jeweller, creates pieces you can wear with pride.
Handcrafted and deep-rooted in tradition, our designs reflect authenticity as the cornerstone of our values.
Our Work
At Solitaire, each piece tells a story of artistry, passion, and style. From wedding bands to engagement rings, our work reflects converting vision into unique masterpieces.
Victoria Street Jewellery
Wedding Bands
Handmade Engagement Rings
Custom Engagement Rings
Our Timeline
Solitaire’s journey is one of innovation and passion. Over the decades, Solitaire, a premium jeweller in Toronto, crafts exclusive designs carefully curated by skilled artisans that manifest your panache.
A NEW BEGINNING
The founder of Solitaire moved to Canada for a new beginning. Three years later, he established Solitaire with a vision as clear as a diamond and a determination as strong as gold.
SOLITAIRE
Solitaire opened its doors in 1983 in downtown Toronto. It is committed to quality and has a passion for creativity.
MANUFACTURING
As some retail areas dwindled, Solitaire's growing niche produced jewellery for Consumers Distributing, Maison Birks, and other Canadian retailers.
CUSTOM ENGAGEMENT RINGS
Noticing a shift in client attitudes – an increased demand for uniquely designed engagement rings of higher quality at a fair cost – Solitaire pivoted to solely making custom jewellery in Toronto.
A NEW BEGINNING
The founder of Solitaire moved to Canada for a new beginning. Three years later, he established Solitaire with a vision as clear as a diamond and a determination as strong as gold.
SOLITAIRE
Solitaire opened its doors in 1983 in downtown Toronto. It is committed to quality and has a passion for creativity.
MANUFACTURING
As some retail areas dwindled, Solitaire's growing niche produced jewellery for Consumers Distributing, Maison Birks, and other Canadian retailers.
CUSTOM ENGAGEMENT RINGS
Noticing a shift in client attitudes – an increased demand for uniquely designed engagement rings of higher quality at a fair cost – Solitaire pivoted to solely making custom jewellery in Toronto.
HOLLYWOOD NORTH
In the late nineties, movie and television filming was heating up downtown. Solitaire was frequently commissioned for movie props. Complex requirements included: Stephen King's Storm of the Century, Grey Gardens, Down to Earth, 54, Four Brothers, Relic Hunter, Nikita, and Driven.
NATURAL DIAMONDS
Before the advancement of the internet, visits to Europe and USA were necessary to secure exquisite diamonds for clients. Solitaire's natural diamonds are graded by the GIA.
ALEX ARMEN
Toronto artist and jewelry designer Alex Armen introduced both digital jewellery designs and 3D printing to the Canadian market. Alex exclusively designs for Solitaire's clients.
NATURAL GEMSTONES
Many of Solitaire's fine gemstones are skilfully cut in Germany's gemstone cutting town of Idar-Oberstein. Break away from the indistinctive by exploring fresh combinations of natural gemstones.
HOLLYWOOD NORTH
In the late nineties, movie and television filming was heating downtown. Solitaire was frequently commissioned for movie props. Complex requirements included Stephen King's Storm of the Century, Grey Gardens, Down to Earth, 54, Four Brothers, Relic Hunter, Nikita, and Driven.
NATURAL DIAMONDS
Before the advancement of the internet, clients needed to visit Europe and the USA to secure exquisite diamonds. The GIA grades solitaire's natural diamonds.
ALEX ARMEN
Toronto artist and jewellery designer Alex Armen introduced digital jewellery designs and 3D printing to the Canadian market. Alex exclusively designs for Solitaire's clients.
NATURAL GEMSTONES
Many of Solitaire's fine gemstones are skillfully cut in Germany's gemstone-cutting town of Idar-Oberstein. Break away from the indistinctive by exploring fresh combinations of natural gemstones.
40 Years
It is a time of gratitude for our clients and community. Our simple belief that quality matters more than quantity continues to personalize each client's experience.
A Warm Visit
Live on CP24 Breakfast on Valentine's Day.
Shining Through Generations
Live with QuickBooksCA – Celebrating National Mom and Pop Business Owners Day!
40 Years
It is a time of gratitude for our clients and community. Our simple belief that quality matters more than quantity continues to personalize each client's experience.
A Warm Visit
Live on CP24 Breakfast on Valentine's Day.
Shining Through Generations
Live with QuickBooksCA – Celebrating National Mom and Pop Business Owners Day!
What Our Clients Say About Us
Look at our heartfelt testimonials, which testify to our dedication to excellence, attention to detail, and impeccable craftsmanship.
EXCELLENT Based on 403 reviews Karthik Nagarajan2025-07-30Trustindex verifies that the original source of the review is Google. Alex & Arbi, were truly a class above the rest when it comes to personal detail, craftmanship, customer service and professionalism in the jewelry industry. They helped me and my wife design the unique ring we wanted and executed our vision flawlessly while adding their own touch that truly make it a 1 of 1 product. Would highly recommend anyone who want a pure custom experience! Greg Clarke2025-07-29Trustindex verifies that the original source of the review is Google. Alex and Arbi are great to work with to design the perfect piece of jewelry. I recently had them design a tennis bracelet for my wife. They made the process easy and the bracelet is absolutely beautiful! Shahd Baradei2025-07-24Trustindex verifies that the original source of the review is Google. I cannot recommend Alex and Arbi enough to customize rings or any jewelry. The collection of gemstones exceeded my expectations and I knew I would find the right stone for me. They are very patient and attentive to detail. They will make your vision come to life. I felt they were efficient with their process and were able to finish my ring in a few weeks! Thank you for a beautiful engagement ring, I can’t wait to start the wedding band process! Benji Christie2025-07-23Trustindex verifies that the original source of the review is Google. Alex and Arbi absolutely crushed it with our engagement ring. I gave them an inspiration picture and they added all the small details needed to bring the ring together. They were great communicators and even better designers. We will be recommending them to all our friends looking for custom pieces! Bruno Argente2025-07-22Trustindex verifies that the original source of the review is Google. Amazing experience working with Arbi and Alex for the engagement ring! From the first meeting with them, I knew I was in good hands for the perfect design. They were both very detailed oriented and made sure they captured all the details to be present on the ring. I had a design in mind, and Alex suggested few modifications to make it perfect, all that keeping in mind my budget and being super transparent on costs, timeline and feasibility of the ring. They did an amazing job with the ring in a very short period of time. 10/10 experience with them, I recommend without any hesitation! If you are looking for a designer for an engagement ring, you found the place - Solitaire x Alex Armen. We will be seeing you guys soon for our wedding bands!! Thank you very much Arbi and Alex! Baelie Campbell2025-07-22Trustindex verifies that the original source of the review is Google. Alex and Arbi were very professional and took the time to fully understand what I wanted in my ring. I would definitely recommend them! Edward Wong2025-07-20Trustindex verifies that the original source of the review is Google. Alex and Arbi did a fantastic job creating our custom engagement ring. We gave them our vision and requirements in which they exceeded in bringing to life. Arbi was heavily involved from helping picking out the perfect color/shape/size of the main diamond, to the designs of the engagement and wedding band. The whole process was easy and welcoming, would highly recommend. Rudy Leschhorn2025-07-19Trustindex verifies that the original source of the review is Google. Solitaire did a superb job combining both my parents wedding bands to create one for me. Great job, quick and shipped to me in Miami. Wi definitelly go back next time I'm in Toronto! J2025-05-23Trustindex verifies that the original source of the review is Google. Alex and Arbi did a phenomenal job with our engagement ring. They were very attentive every step of the process and delivered exactly what we wanted. We are beyond happy with the result and recommend them wholeheartedly!
FAQS
Among the most popular custom diamond ring designs include: Solitaire, hidden halo, cluster, vintage, and organic designs.
Although natural and lab-grown diamonds look alike and are graded equally by the GIA and IGI, their production process is the main differentiating factor. Natural diamonds have been formed naturally for millions of years, while lab-grown diamonds are manufactured from diamond seedlings.The cutting and polishing process for both are the same. However, natural diamonds cost more and may better retain value compared to lab-grown ones.
- Carat
- Scientific Elaboration:
- Mass: The carat directly correlates with the size of the diamond; larger diamonds are typically rarer and hence more valuable.
- Density: Diamonds have a specific gravity of around 3.52, meaning that for every carat, the volume of the diamond can be calculated using density (mass/volume).
- Impact on Value: While carat impacts perceived size, it doesn’t directly correlate with value per carat — larger diamonds often have a higher price per carat due to rarity.
- Layman’s Explanation:
- Carat is like the weight of the diamond. One carat equals 200 milligrams, so the bigger the diamond, the more carats it has. But just because a diamond is big doesn’t mean it’s automatically more valuable; it’s all about how rare that size is.
- Cut
- Scientific Elaboration:
- Light Performance: A well-cut diamond reflects light internally from one facet to another, maximizing brilliance, fire, and scintillation.
- Proportions and Symmetry: The cut affects how light exits the diamond. Ideal proportions ensure light is returned to the observer’s eye rather than leaking out the bottom or sides.
- Grades: Cut grades like Excellent, Very Good, Good, etc., are based on proportions, symmetry, and polish, which are determined using precise measurements and optical analyses.
- Layman’s Explanation:
- Cut is about how the diamond is shaped and polished. A good cut makes the diamond sparkle a lot because it reflects light in the best way. If it’s cut poorly, the diamond might look dull because light escapes instead of bouncing back to your eye.
- Color
- Scientific Elaboration:
- Color Scale: Diamonds are graded on a scale from D (colorless) to Z (light yellow or brown).
- Molecular Structure: Diamond’s color comes from nitrogen atoms that can replace carbon atoms in the crystal lattice, absorbing certain wavelengths of light.
- Spectroscopy: Advanced techniques like UV-Vis spectroscopy can measure color by analyzing how light is absorbed or transmitted through the diamond.
- Layman’s Explanation:
- Color looks at how clear or colored the diamond is. The best diamonds are almost completely colorless. Any color you see reduces the grade because ideally, diamonds should look like they’re made of light.
- Clarity
- Scientific Elaboration:
- Inclusions and Blemishes: Inclusions are internal flaws (like crystals or feathers), whereas blemishes are external (like scratches or nicks).
- Microscopy: A gemologist uses a 10x magnification loupe or microscope to grade clarity. The size, number, position, nature, and relief of inclusions are considered.
- Impact on Light: While inclusions can affect the diamond’s transparency and brilliance, they can also add to its uniqueness or, in some cases, enhance its value if they create special effects like asterism.
- Layman’s Explanation:
- Clarity checks for any tiny imperfections inside or marks on the surface of the diamond. Most of these can’t be seen with the naked eye, but they’re there. A diamond with fewer or smaller flaws will be clearer and usually more valuable, though sometimes these flaws can make a diamond special or even more desirable.
This dual explanation should give you a comprehensive understanding of how each ‘C’ affects the quality, value, and appeal of a diamond.
- Unmatched Personalization: At Solitaire x Alex Armen, your jewelry isn’t just an accessory; it’s a piece of your story. Every piece is tailored to your taste, ensuring that your jewelry is as unique as you are.
- Artisan Excellence: Alex Armen brings a legacy of meticulous craftsmanship to the table, combined with Solitaire’s expertise in selecting and setting the finest gems. This collaboration means your custom jewelry will not only be beautiful but also of the highest quality.
- Toronto’s Unique Touch: Working with Solitaire x Alex Armen gives you access to designs that are exclusive to their Toronto studio. You’re not just buying jewelry; you’re investing in a piece that reflects the city’s vibrant, diverse art scene, crafted just for you.
When buying diamonds, one must consider the following:
- 4 Cs: Carat, Cut, Color, Clarity.
- Certification: GIA, IGI for authenticity.
- Budget: Balance cost with quality.
- Shape: Round, princess, or fancy cuts.
- Ethical Sourcing: Conflict-free diamonds.
- Setting: Enhances diamond’s appearance.
- Fluorescence: Effect on color under UV light.
- The seller’s experience and reputation.
When buying gemstones, one must consider the following:
- Type: Ruby, sapphire, emerald, etc.
- Color: Hue, saturation, tone.
- Clarity: Inclusions affect value and appearance. Some gems look beautiful with natural inclusions.
- Cut: Quality of craftsmanship.
- Carat: Size and weight.
- Treatment: Heat, irradiation, or none.
- Origin: Some locales add value.
- Durability: Hardness for everyday wear.
- Price: Reflects rarity and quality.
- Symbolism: Birthstone, cultural significance, healing properties, color symbolism.